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Page 1 - Tap Into What Works and Stay In-the-know Whatever your objectives, Page one brings you today's best strategies for achieving them. From growing your business to retaining your customers, managing your brand to measuring the effectiveness of your campaigns, you discover proven ways to impact the bottom line. Exclusive -You can't make the right decisions without the most current information. That's why page one also delivers Marketer's Alert, your heads up on the latest news and research that affects your marketing strategy and action plans, keeping you on the leading edge. |
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Page 2 - Safeguard Against Costly Legal Problems Exclusive - Page two is home to our exclusive Sharpen Your Judgment section. It describes a recent legal conflict involving a marketing issue, lets you decide the outcome and then shows you how the courts ruled. It helps keep you and your company sharp and provides insight into potential litigation. |
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Page 3 - Get Your Message Heard With page three's Marketing Communications That Work, the effort you put into crafting your marketing messages will be heard in any channel you choose. See what smart marketers around the country use to keep ahead of their competitors and increase their chances of success. Exclusive -Page three also brings an inside look at what your peers think on a wide range of marketing challenges in our Exclusive TMR Survey. We talk to thousands of Marketing Managers every year to find out what they're working on and what they're planning. Then we pass this on to you to help guide and support your decision-making. |
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Page 4 - Fill Your Idea Bank Because a Marketer often lives and dies by the generation of fresh ideas, page four brings you Quick-Hitting Marketing Ideas - a steady stream of ideas that you can adapt to your industry and that lets you maximize your current resources. |
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Page 5 - Optimize Your Channel Mix Choosing the right channel for the right message is a big challenge, whether it's be through Internet, direct mail, telemarketing, trade shows or others. Each situation is unique, but page five brings you more proven solutions and success stories that often spark new ideas on how to best use the mix. Page five also brings you today's best marketing resources. In the Resources on the Web section, you get addresses for and descriptions of Web sites that provide a timely, helping hand to strengthen your company's market intelligence. |
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Page 6 - Stretch Your Marketing Dollars Page six's Getting More Bang For Your Buck and Budget Stretchers features deliver proven ways to get the most out of your marketing dollars. Regardless of the channels you rely on, you get the insights needed to drive spend smarter. |
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Page 7 - Apply Proven Success Stories to Your Operation Exclusive - With the What Worked For Other Marketers section, you benefit from real-life success stories from marketing managers at companies of all sizes facing the same challenges you face. By seeing how others successfully address their issues, you discover proven solutions that you can adapt to your own unique situation. |
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Page 8 - Make More Informed Decisions The New Research on Marketing - and what it means to you does more than simply present findings from the latest marketing research. It explains how you can take advantage of this new knowledge to fuel the success of your campaigns. We ask marketing executives to share their reactions to the research and also tell how they may apply it to their operations. Page eight also offers a little inspiration in the form of insightful quotes and pithy sayings that you can use to rally the troops behind an idea. |
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Every page is
packed with information you'll put into practice every day.